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The Flex Studio  >  Bloggings
HOW TO CONNECT SOCIAL MEDIA AND EMAIL MARKETING

How to Connect Social Media and Email Marketing

Social media channels, like Facebook, Twitter and Instagram, and email marketing can be incredibly powerful tools for any business and now afford all of us increased opportunities for exposure, sales and awareness that just didn’t exist years ago.   However, despite having access to these incredibly powerful marketing tools we still see businesses not taking full advantage. We thought we would address the problem head on!   Connection   In a digital world, with so many...

HOW TO PICK YOUR WEB DESIGNER

How to Pick Your Web Designer

In 2016 a great website is a business essential. It’s your shop window in an increasingly digital world and treating it like one of your most important business tools is now the reality. As a result updating, or building a new website, is a big moment for any business and picking your web designer might be the most important aspect of this process. Coming from the other site we thought we’d provide...

What is local SEO?

What is Local SEO?

Local Search Engine Optimisation (SEO) is the process of optimising your website for local search results relevant to both your business and your area.   This process focuses specifically on ranking your business within your town or area and, due to their massive UK and Ireland market share, we will be focusing this blog on ranking specifically for Google search results.   Local SEO Ranking Factors   Ranking factors are essentially the various signals Google measure...

5 MOBILE APPS THAT WE LOVE

5 Mobile Apps That We Love

Apps, short for applications, are everywhere nowadays. With the massive growth in smartphone use supplying us with more technology at our fingertips than ever before we’ve seen the creation hundreds of thousands of mobile apps.   From Angry Birds to Instagram and Uber to Google Search, it can be hard to identify which apps are actually fun, relevant or useful.   It’s a pretty crowded marketplace out there so we thought we’d highlight 5...

5 Great Infographics... and How to Use Them For Business

5 Great Infographics… and How to Use Them For Business!

Infographics can be a wonderful addition to any business’ online presence. When done correctly they can convey important or complex messages in a simple, eye-catching and engaging way.   If you’ve been considering designing your own infographic but you’re not sure where to start we decided to revisit some of our favourites over the past few years. Hopefully they’ll inspire you and add to your social media marketing and content strategy plans.   One:...

What Does Social Media Mean for Small Businesses in Northern Ireland?

What Does Social Media Mean for Small Businesses in Northern Ireland?

Social media is here to stay but what does that mean for small businesses in Northern Ireland?   Should you pay for Facebook advertising? What is Snapchat and does it serve any purpose for businesses? Should I be using Instagram?   With each new platform, update and evolution in the digital world it’s easy to become overwhelmed but we like to keep things simple and view it all in a positive light.   Opportunity in Social   Small...

WHY WHITE SPACE IS IMPORTANT FOR YOUR WEBSITE

Why White Space is Important For Your Website

White space, a website design term, is the bane of web designers and businesses alike. With trenches firmly dug web designers are, generally, pro white space whilst businesses don’t understand the need for it.   The use of white space boils down to the user/customer experience and we will shed some light on the issue within this blog.   What is White Space?   If you’re not working within the web design sector it’s perfectly...

What is Search Engine Optimisation?

What is Search Engine Optimisation?

What is Search Engine Optimisation? How does it work? These are questions we regularly hear and from the outside it’s understandable that SEO can appear to be a dark art. It’s a constantly evolving and changing discipline in which digital marketers have to react to every new Google or Bing* update. Despite the ever-changing nature of SEO, it can be viewed in more simplified manner and we hope to get rid of...

What is Bootstrap?

What is Bootstrap?

You might currently be exploring the idea of getting a new website built for your brand or business and have stumbled across the name “Bootstrap” or seen it referenced before. To avoid any confusion we thought we would explain what exactly Bootstrap is and why people might want a Bootstrap website. Bootstrapping Designs Bootstrap is a front-end framework that was initially developed by the team behind Twitter in New York. It combines HTML,...

HOW TO WRITE A GREAT BLOG POST FOR YOUR BUSINESS

How to Write a Great Blog Post For Your Business

We now live in a world with an abundance of information due to the exponential growth of the Internet. Do a quick Google search around any topic, industry sector or hobby and you’ll quickly see just how much content is already out there. Podcasts, infographics, videos and blogs are everywhere. This unimaginable amount of information is just one reason why you need to focus on creating the highest quality content possible and...