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Secret Sides of Planning Digital Marketing Strategies in Belfast

Are you fed up with conventional marketing and looking for the best digital marketing services to promote your business in Belfast? Or Do you want to ignite your business performance with the power of digital marketing in Belfast? Then, we are the right choice for attracting your local or international clients through effective digital marketing strategies in Belfast City. For digital marketing, Belfast has one of the most focused and customer-oriented client base. Understanding...

HOW TO CONNECT SOCIAL MEDIA AND EMAIL MARKETING

How to Connect Social Media and Email Marketing

[vc_row][vc_column][vc_column_text]Social media channels, like Facebook, Twitter and Instagram, and email marketing can be incredibly powerful tools for any business and now afford all of us increased opportunities for exposure, sales and awareness that just didn’t exist years ago. However, despite having access to these incredibly powerful digital marketing tools we still see businesses not taking full advantage. We thought we would address the problem head on!  Connection  In a digital world, with so...

What is local SEO?

What is Local SEO?

Local Search Engine Optimisation (SEO) is the process of optimising your website for local search results relevant to both your business and your area.   This process focuses specifically on ranking your business within your town or area and, due to their massive UK and Ireland market share, we will be focusing this blog on ranking specifically for Google search results.   Local SEO Ranking Factors   Ranking factors are essentially the various signals Google measure...

5 Great Infographics... and How to Use Them For Business

5 Great Infographics… and How to Use Them For Business!

[vc_row][vc_column][vc_column_text]Infographics can be a wonderful addition to any business’ online presence. When done correctly they can convey important or complex messages in a simple, eye-catching and engaging way.   If you’ve been considering designing your own infographic but you’re not sure where to start we decided to revisit some of our favourites over the past few years. Hopefully they’ll inspire you and add to your social media marketing and content strategy plans.   One:...

What Does Social Media Mean for Small Businesses in Northern Ireland?

What Does Social Media Mean for Small Businesses in Northern Ireland?

Social media is here to stay but what does that mean for small businesses in Northern Ireland?   Should you pay for Facebook advertising? What is Snapchat and does it serve any purpose for businesses? Should I be using Instagram?   With each new platform, update and evolution in the digital world it’s easy to become overwhelmed but we like to keep things simple and view it all in a positive light.   Opportunity in Social   Small...

What is Search Engine Optimisation?

What is Search Engine Optimisation?

What is Search Engine Optimisation? How does it work? These are questions we regularly hear and from the outside it’s understandable that SEO can appear to be a dark art. It’s a constantly evolving and changing discipline in which digital marketers have to react to every new Google or Bing* update. Despite the ever-changing nature of SEO, it can be viewed in more simplified manner and we hope to get rid of...

HOW TO WRITE A GREAT BLOG POST FOR YOUR BUSINESS

How to Write a Great Blog Post For Your Business

We now live in a world with an abundance of information due to the exponential growth of the Internet. Do a quick Google search around any topic, industry sector or hobby and you’ll quickly see just how much content is already out there. Podcasts, infographics, videos and blogs are everywhere. This unimaginable amount of information is just one reason why you need to focus on creating the highest quality content possible and...

How to Write Great Product Descriptions for E-Commerce Websites

Let’s assume you have a great e-commerce website that ticks all the boxes technically. It’s mobile responsive, super quick and the cart and checkout system both work perfectly. What’s next? Products and product descriptions. Product descriptions can make or break your e-commerce site in a crowded marketplace. Without great descriptions enticing a potential customer to buy you’re giving them another reason to leave. This guide will give you some quick pointers to get...

Create your own content for video marketing

We are regularly talking to customers about  the benefits of using video content as part of their digital marketing strategies. We totally appreciate that this is much easier said than done or at least it was until we stumbled across this great video from the guys at Wistia. Small businesses more than ever need to compete on  a level playing field with the big boys and never has this been more important...

What is a digital media strategy?

If you read one of my previous posts regarding the tremendous importance of video content, it will have become quite obvious that it's the most effective way of delivering a marketing message. So it stands to reason that we would use video to answer the question "what is a digital media strategy?". Here-in lies the problem. Digital marketing strategies in Northern Ireland have become ever more popular as gobby guys like myself...