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SEO

What is local SEO?

What is Local SEO?

Local Search Engine Optimisation (SEO) is the process of optimising your website for local search results relevant to both your business and your area.   This process focuses specifically on ranking your business within your town or area and, due to their massive UK and Ireland market share, we will be focusing this blog on ranking specifically for Google search results.   Local SEO Ranking Factors   Ranking factors are essentially the various signals Google measure...

What is Search Engine Optimisation?

What is Search Engine Optimisation?

What is Search Engine Optimisation? How does it work? These are questions we regularly hear and from the outside it’s understandable that SEO can appear to be a dark art. It’s a constantly evolving and changing discipline in which digital marketers have to react to every new Google or Bing* update. Despite the ever-changing nature of SEO, it can be viewed in more simplified manner and we hope to get rid of...

Author photos removed from Google search

There has been a surprise announcement by announcement by Google’s Webmaster trends analyst John Mueller that Google will no longer be using author photos and Google+ view counts from search results on both mobile and desktop. This seems rather strange decision with Google having been pushing authorship since its introduction in 2011. Those familiar with the recommendation will have spent time and effort utilising authorship, only to find that it is...

SEO Northern Ireland – dont forget the rich snippets

If you didn't already know about three years ago Schema.org  was introduced  to help websites communicate with search engines such as Google and Bing. It was aimed to be the preferred markup  for  websites. Remarkably only 1% of websites so far implemented this markup  which is a real shame as studies have shown  that search engine ranking is improved by an average of four positions  with pages having Schema.org integration. Search engines...