The goal was to increase brand awareness for this early adopter car event, attract a wider audience demographic and increase ticket sales. There was also a vital role to be played in increasing awareness of the dangerous associated with public highway activity. The marketing strategy encompassed early stage beginner drivers as young as 10 right through to professional sportsmen. These separate brands were based on driving brand awareness and subsequent ticket sales for outdoor/indoor events showcasing the best of each respective discipline.
The main digital activity was almost entirely social media based with a well established user base on facebook attracting the local and national media when events are held.Our efforts culminated in a 4.2 million viewer video, prime time RTE television coverage and a live event tickets sales increase of 1200%.