With the number of wedding venues continuing to grow, bookings for this clients venue simply were not what they had imagined. Although enquiry levels were reasonable there seemed to be a particularly low level of conversion and it had puzzled the owners for a long time. The mistake they were making was to expect a potential client to purchase without any initial relationship having been established. A wedding is one of the most important events in anyones lives so careful thought will precede any final decision to buy. So it was obvious that generating a relationship from any initial contact would positively impact the likelihood of a sale.
Julians first step was to understand how the business had operated to date and how sales opportunities had been created. With this knowledge he then set about crafting a customer journey that would best lead initial enquiries to conversion. Crucially this journey would need to be both automated as much as possible and with a degree of intelligence. During any journey the path a potential customer takes will vary depending upon their specific requirements and any previous communication. Enabling the client to pre-define the various paths and outcomes and provide tailored automated communication throughout, enables business owners to concentrate on running the business and leaves all but any face-to-face communication to run on autopilot.