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Search Engine Optimisation Tag

What is local SEO?

What is Local SEO?

Local Search Engine Optimisation (SEO) is the process of optimising your website for local search results relevant to both your business and your area.   This process focuses specifically on ranking your business within your town or area and, due to their massive UK and Ireland market share, we will be focusing this blog on ranking specifically for Google search results.   Local SEO Ranking Factors   Ranking factors are essentially the various signals Google measure...

What is Search Engine Optimisation?

What is Search Engine Optimisation?

What is Search Engine Optimisation? How does it work? These are questions we regularly hear and from the outside it’s understandable that SEO can appear to be a dark art. It’s a constantly evolving and changing discipline in which digital marketers have to react to every new Google or Bing* update. Despite the ever-changing nature of SEO, it can be viewed in more simplified manner and we hope to get rid of...