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Video marketing Tag

What is a digital media strategy?

If you read one of my previous posts regarding the tremendous importance of video content, it will have become quite obvious that it's the most effective way of delivering a marketing message. So it stands to reason that we would use video to answer the question "what is a digital media strategy?". Here-in lies the problem. Digital marketing strategies in Northern Ireland have become ever more popular as gobby guys like myself...

The tremendous importance of video content

There is no doubt that the Internet is a completely different environment to the high Street and that the available methods marketing are different. However why is it that we have forgotten the fundamental elements of successful digital marketing? The key aims of our online efforts are to attract, engage and ultimately convert our target audience to customers. With the ever growing choices available and the tremendous volume ofinformation at their...