The tremendous importance of video content
There is no doubt that the Internet is a completely different environment to the high Street and that the available methods marketing are different. However why is it that we have forgotten the fundamental elements of successful digital marketing?
The key aims of our online efforts are to attract, engage and ultimately convert our target audience to customers. With the ever growing choices available and the tremendous volume ofinformation at their disposal, it has never been more important to think about “engagement”. Why did we ever forget this vital element of marketing which creates differentiation, customer interest and loyalty?
Anyway it’s time to move on and focus on how website owners can really begin to engage visitors, not only on their website but through their social networks. video, video and a little more video!
I’ve jotted down a couple of statistics below which are welcome skivvies and look at the infographic if you would prefer.
Youtube is now the second largest search engine after Google.
More than 3 out of 5 consumers will spend at least 2 minutes watching a video that educates them about a product that they plan to purchase
The average user spends 88% more time on a website with video
62% of consumers says that watching product video makes them more confident in online purchase decisions.
Believe it or not a 30 second video is the equivalent of over 250,000 written words!
When you think about it these statistic are not that surprising.
Video has a tremendous ability to deliver messages in a succinct and intuitive manner. A mere 30 second video can easily introduce a new product, convey some positive comments from happy customers, demonstrate how a specific machine operates… Well almost anything really. Video helps to:
- Build Trust
- Builds Relationships
- Build Credibility
96% of IT decision makers and tech buyers watch video for business
Google gives considerably more ranking power to online video
75% of executives watch work-related videos of business websites at least once a week
Video traffic will be 69% of all consumer internet traffic in 2017 up from 59% in 2012
Visitors are 60 times more likely to engage with a page that contains video content
Let’s also not forget that video is extremely easy to share and sharing is something all website owners should support. By publishing content that is easy to share you are opening up your business to a far wider audience, especially when utilising the plethora of social networks available.
I’ll shortly be writing about the most effective and cost-efficient ways of creating video content on a regular basis so do keep in touch.