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Why Do I Need a Responsive Website?

Why Do I Need a Responsive Website?

Whether you’re starting a business, working on a side project or browsing for a new website, you’ve probably stumbled across the term “Responsive Website”.

This has likely lead to questions like “What is a responsive website and why do I need one?”

Web design and digital marketing are two sectors filled with jargon but this is a relatively simple topic.

Hopefully we can help answer some key questions and clarify the thinking for your business, brand or project.

What Does Responsive Website Mean?

A responsive website is simply a site built to react to the screen on which you are viewing it.

This means that the website will change and alter slightly depending on what size of screen you are using.

The majority of Internet users regularly switch between desktop, tablet and mobile screens which all vary in size. A responsive website ensures that your site looks great no matter what device it’s viewed on.

Why Do I Need a Responsive Website?

There are two key, inter-related, reasons why every business now needs a responsive website:

 Mobile/smartphone use is everywhere

Google now rewards mobile-friendly websites

Look around and you will notice that smartphone use has skyrocketed over the last two years. 93% of UK adults now own a mobile device.

Growing numbers of people are now using their phones to browse the Internet and as a result websites must look and feel user-friendly on mobile. This is where the responsive issue comes in.

On top of that, in April 2015 Google announced that they would now reward mobile-friendly/responsive websites with higher rankings and results on search terms. This is down to the fact that 48% of consumers now start their mobile research on a search engine.

It’s well known that search engines, Google in particular, have become modern-day 21st century phone books. Anyone searching for a particular product, service or piece of information will most likely end up on a list of search results.

Google notes that up to 61% of customers are unlikely to return to a website with a bad mobile-user experience so if you feel like your business must appear on Google for certain sector-related search terms then having a responsive/mobile-friendly website is an essential.

One for the Road…

Finally, an easy way to remember what “responsive” actually means is to think of water filling a vessel.

The water reacts to whatever it’s poured in to, (i.e. cup, jug, mug etc.) much like a responsive website shifts and changes depending on which screen it is being viewed through.

If you have any further questions about responsive websites just let us know!

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